This was a project for Ethereal Brewing to design a label for their Peach Better Have My Money beer. I wanted to do something that invoked classic crime noir movie posters and the painted labels/ads for fruits and vegetables from the 1930s. This was one of my original sketches for the idea.
This is the finished label. I digitally painted it in Photoshop to keep the look as authentic as possible. Adding some overlays from a folded poster.
The finished label printed and applied.